BRAND LIBRARY: DUSTIN AKSLAND FOR AMICA INSURANCE

Mother New York reached out to Dustin to create the inaugural lifestyle image-asset library for Amica Insurance. Amica previously used stock imagery only, so Mother’s objective was to create a unique library of images that highlighted Amica’s ethos of humanity, connection, and empathy.

Dustin collaborated with Mother in the casting process, focusing on hiring real families whose natural rapport he could channel for authentic moments.

“I worked closely with the subjects and created honest scenarios for them to interact comfortably in,” says Dustin, “which built trust and paved the way for the scenes to come to life naturally.

See the full brand library here.