BRAND LIBRARY: BRAD TORCHIA FOR J.P. MORGAN
Droga5 reached out to Brad to create an image asset library for J.P. Morgan Wealth Management. He led a large team with a second shooter, four assistants, and two Digitechs over the course of three days throughout Los Angeles in two homes and a bank.
The shoot involved 6 scenarios each day with two different families per day. “A big challenge was trying to find locations that had the right, authentic feel for each customer and enough variety where we could do multiple family scenarios in each to limit our production moves.”
Always attuned to how the energy in a space can impact a shoot, Brad focused on keeping the vibes light and lively for the talent and the crew by playing music, joking, and keeping everyone upbeat.
“I like to create opportunity for the talent to bring their own instincts to the shoot. I want to know what they would really be doing at their own home and allow them to bring that to the scene when it makes sense.”
Fast Facts
• shot over three days in Los Angeles
• six scenarios per day
• worked with second shooter
When the schedule didn’t lend itself to the gorgeous, warm light that Brad is so known for, he leaned on his own lighting expertise to create that perfect, natural feeling in the images. His proficiency with lighting, mixed with his emphasis on maintaining a relaxed environment, allowed the talent space to bring real emotion to a the shoot.
