DP COREY ROOD FOR BEYOND MEAT FEATURING KIM KARDASHIAN, SNOOP DOGG, AND MORE

In this celeb-studded campaign for Beyond Meat, Kim Kardashian joins the the plant-based food company’s ambassador family as the first chief taste consultant, Snoop Dogg shows off his tailgate recipe, actress Shay Mitchell takes us through the steps to make her Beyond Beef lettuce wraps, and “consignment king” Sean Wotherspoon talks us through his vegan apparel line.

Click any preview below to watch the full spot, all directed by Michael Johnson.