KATY SCHLEMMER MAKES HER MARK IN BRAND COLLAB WITH POLARIS
Polaris tapped Katy to collaborate and promote their Slingshot #MakeYourMark content series. The goal of the project was to highlight individuals who have risen to the top in their field distinctively, skillfully, and creatively.
“When I get behind the wheel of a Slingshot and take in the 360-degree views, I feel like I’m flying or playing a video game,” Katy explains. “I grew up playing video games with my brothers, so I purposefully utilized gaming elements and a bright, bold color palette in this collaboration for all the visuals and audio.
The design of the Slingshot speaks to me because it’s a great way to carry self-expression on the road with you,” she recalls, reflecting on her work and the synergy of the collaboration. “When you embrace your originality, you create this environment for other people to do the same thing, which leads to a lot of growth and exceptional storytelling.”
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