BRAND LIBRARY: TOM VAN SCHELVEN FOR COCA-COLA 'REAL MAGIC'
“This was a collaborative project, and I worked closely with the Coke team and advertising agency, Ogilvy, to come up with the creative and shot ideas,” says Tom. “Both allowed me loads of flexibility and freedom, which helped make this one of my favorite projects ever.”
Coca-Cola Company’s vice president of design, Rapha Abreu, spoke to GoSee News about the campaign. “This is the most diverse visual representation of the Coca‑Cola brand in our history. It is diverse not only with regard to the creatives who have helped bring ‘Real Magic’ to life and the people featured in the work, but also in terms of the various photography and illustration styles, colors and treatments used.”